Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well. One great way to increase reach and engagement is to post about trending topics people are talking about. We’re loving Typeform’s way of going BTS for National Pet Day by showing off some of their employees’ furry friends!Ĭonsider ways that your business can get on a more personal level to share unique content and behind-the-scenes photos or stories with your Facebook audience. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns. Behind-the-ScenesĪnother great Facebook content idea is sharing behind-the-scenes (BTS) photos of your business. You may even generate future content ideas from their responses. Here’s a great example of Scholastic asking their followers a relevant question to their industry: “What are you reading today?”Ĭonsider how you can also ask your audience relevant questions that are fun and easy to respond to.
Or you can ask random questions that are relevant to your industry in an attempt to get more engagement on your post. You can work to get genuine audience and customer input on business decisions. Think creatively about the types of questions you can ask. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy.
One great way to start conversations with your audience is by simply asking questions.
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